October 30, 2007
TO: Burger Planet
FROM: The Old Maids
RE: Healthier Menu for Burger Planet
Dear Mr. James E. Muellenbach III,
We are writing this letter concerning the loss of our female customers ages 30-49. We interviewed several women and the main concern was the limited options for healthy food on the menu.
We would like to hire Jayne Petersen by January 2008 to tour with Corny the Clown to promote a healthier lifestyle. We would also like to have our new menu items available by then.
We would like to propose several options to regain these women customers. First we would like to hire Jayne Petersen, fitness guru and personal trainer for Opal Whitcomb, TV show host. We have also spoken to the top chef, Gerard DuBois, and he thinks healthier options on the menu would promote a more appealing Burger Planet. Some of the new menu items would be: white chicken breast, fruit of all kinds, and gourmet salads.
Sincerely,
The Old Maids
Burger Planet Public Relations
124 Creative Way
Gary, IN 84765
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3 comments:
I like that you picked someone to target. I would lengthen it, and instead of suggesting changes they are already going to make make those things the features. Then write about the benefits of these features.
This is a very good paper, but I would try to focus on one audience, so that it all flows. Other then that keep up the great work.
not sure who your audience is but otherwise very well written
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